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Collective brand reputation
Nocke, Volker; Strausz, Roland - 2022
We develop a theory of collective brand reputation for markets in which product quality is jointly determined by local … yields a theory of optimal brand size and revenue sharing that applies to platform markets, franchising, licensing, umbrella …
Persistent link: https://www.econbiz.de/10013193845
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Truly costly search and word-of-mouth communication
Atayev, Atabek - 2021
In markets with search frictions, consumers can acquire information about goods either through costly search or from friends via word-of-mouth (WOM) communication. How do sellers’ market power react to a very large increase in the number of consumers’ friends with whom they engage in WOM?...
Persistent link: https://www.econbiz.de/10012671888
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Information acquisition and diffusion in markets
Atayev, Atabek; Janssen, Maarten C. W. - 2021
Consumers can acquire information through their own search efforts or through their social network. Information diffusion via word-of-mouth communication leads to some consumers free-riding on their “friends” and less information acquisition via active search. Free-riding also has an...
Persistent link: https://www.econbiz.de/10012672128
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Perceived versus observed loyalty to family brands
Liebermann, Yehoshua J. - 1985
Persistent link: https://www.econbiz.de/10000689745
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Does online fundraising increase charitable giving? : a nationwide field experiment on Facebook
Adena, Maja; Hager, Anselm - 2022 - revised
Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure control. We studied changes in the volume and...
Persistent link: https://www.econbiz.de/10012793072
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Does online fundraising increase charitable giving? : a nation-wide field experiment on Facebook
Adena, Maja; Hager, Anselm - 2020
Does online fundraising increase charitable giving? We implemented a natural field experiment across Germany, randomly assigning all of the country's 8,000 zip codes to Save the Children Facebook fundraising videos or a pure control and studied changes in the volume of donations to this and...
Persistent link: https://www.econbiz.de/10012179173
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Does online fundraising increase charitable giving? : a nationwide field experiment on Facebook
Adena, Maja; Hager, Anselm - 2024 - 2nd revision
Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure control. We studied changes in the donation revenue...
Persistent link: https://www.econbiz.de/10014471994
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Does online fundraising increase charitable giving? : a nationwide field experiment on Facebook
Adena, Maja; Hager, Anselm - 2024
Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure control. We studied changes in the donation revenue...
Persistent link: https://www.econbiz.de/10014503017
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Anonymisierung von Unternehmensdaten : ein Überblick und beispielhafte Darstellung anhand des Mannheimer Innovationspanels
Gottschalk, Sandra - 2002
Für Unternehmensdaten existieren im Gegensatz zu Personendaten keine einheitlichen Regeln zur Erstellung von Scientific-Use-Files, d.h. eines anonymisierten Datenfiles zur wissenschaftlichen Nutzung. Verschiedene Anonymisierungsmethoden werden hier vorgestellt. Um Mikrodaten einer breiten...
Persistent link: https://www.econbiz.de/10013428471
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Trading away wide brands for cheap brands
Dhingra, Swati - 2011
Persistent link: https://www.econbiz.de/10009388738