Yaseen, Asif; Mehdi, Mubashir; Somogyi, Simon; Ahmad, Burhan - In: Pakistan journal of commerce and social sciences 10 (2016) 3, pp. 615-637
varieties in Pakistan and how much extra price they are willing to pay for these quality attributes. Data was collected through … a survey employed at supermarkets in five major cities of Pakistan, and responded 304 randomly selected consumers …