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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln"
~language:"und"
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Discussion paper / Centre for Economic Policy Research
Journal of promotion management : JPM
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Perspektiven des Fernsehangebots in Deutschland
Hansmeyer, Karl-Heinrich
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Kops, Manfred
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Schwertzel, Uwe
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1994
Persistent link: https://www.econbiz.de/10004227527
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Erfolgsindikatoren für Fernsehprogrammangebote zur Erreichung jugendlicher Zielgruppen : der Einsatz der qualitativen Medienforschung zur Optimierung der Programmplanung
Bergmann, Thomas
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1997
Persistent link: https://www.econbiz.de/10004327914
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