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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln"
~person:"Eggert, Dominik"
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Discussion paper / Centre for Economic Policy Research
Journal of promotion management : JPM
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Cross-Channel-Konzeption für TV-Formate : Möglichkeiten und Grenzen einer integrierten Vermarktung
Eggert, Dominik
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contributor
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2006
Persistent link: https://www.econbiz.de/10003367207
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Cross-Channel-Koneptionen für TV-Formate : Möglichkeiten und Grenzen einer integrierten Vermarktung
Eggert, Dominik
-
2006
Persistent link: https://www.econbiz.de/10013417802
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