West, G. Page; Noel, Terry W. - In: Journal of small business management : JSBM ; a joint … 47 (2009) 1, pp. 1-22
A new venture's strategy - and thus its performance - is based upon the knowledge the firm has about its market, its opportunity in that market, and its appropriate conduct to take advantage of that opportunity. Resource-based theory underscores knowledge as a type of resource that confers...