We develop a theory of the market for individual reputation, an indicator of regard by one's peers and others. The … central questions are: 1) Does the quantity of exposures raise reputation independent of their quality? and 2) Assuming that … overall quality matters for reputation, does the quality of an individual's most important exposure have an extra effect on …

buyer can verify quality via a third-party certifier. The data also speak to theories of how reputation effects enhance … market performance. In particular, reputation and the monitoring of quality are found to be complements, and findings suggest …