Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations-such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business...

Konzepte des Qualitätsmanagements sowie der Agilität und Gegenüberstellung -- Literaturanalyse zu Qualitätsmanagements und Agilität -- Empirische Auswertung der Interviews -- Problemfelder und Ansatzpunkte für ein agiles Qualitätsmanagement.

This book examines the effectiveness of communication between chief information officer (CIO) and chief executive officer (CEO) and its impact on the role of information technology (IT) in an organization. The book is empirically based on interviews with CIO/CEO pairs from twelve organizations...