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Store brands and the role of advertising
Griffith, Rachel; Krol, Michal; Smith, Kate - 2015
Persistent link: https://www.econbiz.de/10011399107
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Seasonality and the effect of advertising on price
Genesove, David; Simhon, Avi - 2008
Persistent link: https://www.econbiz.de/10003785821
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Competition in the pharmaceutical industry : how do quality differences shape advertising strategies?
Frutos, Maria Angeles de; Ornaghi, Carmine; Siotis, Georges - 2010
Persistent link: https://www.econbiz.de/10008746917
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Non-comparative versus comparative advertising as a quality signal
Emons, Winand; Fluet, Claude - 2009
Persistent link: https://www.econbiz.de/10003807989
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Competition for attention in the information (overload) age
Anderson, Simon P.; Palma, André de - 2009
Persistent link: https://www.econbiz.de/10003848351
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Targeting in advertising markets : implications for offline vs. online media
Bergmann, Dirk; Bonatti, Alessandro - 2010
Persistent link: https://www.econbiz.de/10008667424
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Competition for advertisers and for viewers in media markets
Anderson, Simon P.; Foros, Øystein; Kind, Hans Jarle - 2015
Persistent link: https://www.econbiz.de/10011289184
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Coordination in markets with consumption externalities : the role of advertising and product quality
Pastine, Tuvana; Pastine, Ivan - 2005
Persistent link: https://www.econbiz.de/10003096278
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Economic growth and the design of search engines
Saint-Paul, Gilles - 2009
Persistent link: https://www.econbiz.de/10003814423
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Ordered consumer search
Armstrong, Mark - 2016
Persistent link: https://www.econbiz.de/10011571380