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The role of advertising in commercial banking
Örs, Evren - 2006
Persistent link: https://www.econbiz.de/10003284771
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Public communication and collusion in the airline industry
Aryal, Gaurab; Ciliberto, Federico; Leyden, Benjamin - 2018
Persistent link: https://www.econbiz.de/10011885331
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Advertising spending and media bias : evidence from news coverage of car safety recalls
Beattie, Graham; Durante, Ruben; Knight, Brian G.; Sen, … - 2017
Persistent link: https://www.econbiz.de/10011752204
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Advertising and the evolution of market structure in the US Car Industry
Geroski, Paul A. - 2001
Persistent link: https://www.econbiz.de/10013423476
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Seasonality and the effect of advertising on price
Genesove, David; Simhon, Avi - 2008
Persistent link: https://www.econbiz.de/10003785821
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Non-comparative versus comparative advertising as a quality signal
Emons, Winand; Fluet, Claude - 2009
Persistent link: https://www.econbiz.de/10003807989
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Competition for attention in the information (overload) age
Anderson, Simon P.; Palma, André de - 2009
Persistent link: https://www.econbiz.de/10003848351
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Targeting in advertising markets : implications for offline vs. online media
Bergmann, Dirk; Bonatti, Alessandro - 2010
Persistent link: https://www.econbiz.de/10008667424
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Competition in the pharmaceutical industry : how do quality differences shape advertising strategies?
Frutos, Maria Angeles de; Ornaghi, Carmine; Siotis, Georges - 2010
Persistent link: https://www.econbiz.de/10008746917
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The advertising mix for a search good
Anderson, Simon P.; Renault, Régis - 2012
Persistent link: https://www.econbiz.de/10009502418