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Cutting edge commercials : how...
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Discussion paper / Centre for Economic Policy Research
Journal of advertising research
75
Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the quarterly review of marketing communications
22
Journal of marketing communications
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Journal of promotion management : JPM
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The journal of media economics
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Working paper / National Bureau of Economic Research, Inc.
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JMM : the international journal on media management
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of advertising : the review of marketing communications
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Young consumers : insight and ideas for responsible marketers
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Memorandum / Department of Economics, University of Oslo
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Advertising and violence : concepts and perspectives
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European Journal of Marketing
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Marketing letters : a journal of research in marketing
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Psychology & marketing
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Schriften zur Medienwirtschaft und zum Medienmanagement
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
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Breaking new ground in theory and practice
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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Gabler Edition Wissenschaft
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ECONIS (ZBW)
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Competition for advertisers and for viewers in media markets
Anderson, Simon P.
;
Foros, Øystein
;
Kind, Hans Jarle
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2015
Persistent link: https://www.econbiz.de/10011289184
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2
Advertising competition in the French free-to-air television broadcasting industry
Ivaldi, Marc
;
Zhang, Jiekai
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2015
Persistent link: https://www.econbiz.de/10011347357
Saved in:
3
A tear in the iron curtain : the impact of western televison on consumption behavior
Bursztyn, Leonardo
;
Cantoni, Davide
-
2012
Persistent link: https://www.econbiz.de/10009621881
Saved in:
4
Advertising and the distribution of content
Weeds, Helen
-
2012
Persistent link: https://www.econbiz.de/10009621940
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5
Newspapers in times of low advertising revenues
Angelucci, Charles
;
Cagé, Julia
-
2016
Persistent link: https://www.econbiz.de/10011524505
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6
Content and advertising in the media : pay-tv versus free-to-air
Peitz, Martin
;
Valletti, Tommaso M.
-
2004
Persistent link: https://www.econbiz.de/10002518306
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7
The regulation of public service broadcasters : should there be more advertising on television?
Crawford, Gregory S.
;
Deer, Lachlan
;
Smith, Jeremy
; …
-
2017
Persistent link: https://www.econbiz.de/10011817362
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