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Consumer misinformation and the brand premium : a private label blind taste test
Bronnenberg, Bart J.; Dubé, Jean-Pierre; Sanders, Robert E. - 2018
Persistent link: https://www.econbiz.de/10012009486
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The formation of consumer brand preferences
Bronnenberg, Bart J.; Dube, Jean-Pierre - 2016
Persistent link: https://www.econbiz.de/10011586621
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Market entry, fighting brands and tacit collusion : the case of the French mobile telecommunications market
Bourreau, Marc; Sun, Yutec; Verboven, Frank - 2018
Persistent link: https://www.econbiz.de/10011915822
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Loss aversion and consumption choice : theory and experimental evidence
Karle, Heiko; Kirchsteiger, Georg; Peitz, Martin - 2012
Persistent link: https://www.econbiz.de/10009664151
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Choosing the Joneses : endogenous goals and reference standards
Falk, Armin; Knell, Markus - 2004
Persistent link: https://www.econbiz.de/10002160967
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Habits as adaptations : an experimental study
Matyskova, Ludmila; Rogers, Brian; Steiner, Jakub; Sun, … - 2018
Persistent link: https://www.econbiz.de/10012037866
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Social influence in prosocial behavior: evidence from a large-scale experiment
Götte, Lorenz; Tripodi, Egon - 2018
Persistent link: https://www.econbiz.de/10011974698
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Elicting demand information through cheap talk : an argument in favour of price regulations
Frisell, Lars; Lagerlöf, Johan N. M. - 2005
Persistent link: https://www.econbiz.de/10003224863
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Price and brand competition between differentiated retailers : a structural econometric model
Dubois, Pierre; Jódar-Rosell, Sandra - 2010
Persistent link: https://www.econbiz.de/10003994085
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Umbrella branding and external certification
Hakenes, Hendrik; Peitz, Martin - 2007
Persistent link: https://www.econbiz.de/10003617781