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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
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Fernsehwerbung
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Television advertising
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Valletti, Tommaso M.
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Bursztyn, Leonardo
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Discussion paper / Centre for Economic Policy Research
Journal of advertising research
81
Journal of advertising : official publication of the American Academy of Advertising
27
IMF Working Papers
22
International journal of advertising : the quarterly review of marketing communications
22
NBER working paper series
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Working paper / National Bureau of Economic Research, Inc.
20
NBER Working Paper
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Journal of marketing communications
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Journal of promotion management : JPM
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The journal of media economics
15
ROI in action casebook
14
SpringerLink / Bücher
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The ROI of pricing : measuring the impact and making the business case
11
CESifo working papers
10
IMF Staff Country Reports
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Journal of business research : JBR
8
Nonprofit management & leadership
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Discussion Paper / Tilburg University, Center for Economic Research
7
International journal of advertising : the review of marketing communications
7
JMM : the international journal on media management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Marketing intelligence & planning
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Pfeiffer essential resources for training and HR professionals
7
CESifo Working Paper
6
European journal of marketing : EJM
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Gabler Edition Wissenschaft
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Harvard business review : HBR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing research : JMR
6
Journal of the Academy of Marketing Science
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Measuring ROI in employee relations and compliance : case studies in diversity and inclusion, engagement, compliance, and flexible working arrangements
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Policy research working paper : WPS
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Psychology & marketing
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Young consumers : insight and ideas for responsible marketers
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Speed 2.0 : evaluating access to universal digital highways
Ahlfeldt, Gabriel M.
;
Koutroumpis, Pantelis
;
Valletti, …
-
2016
Persistent link: https://www.econbiz.de/10011439940
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2
The rate of return on everything, 1870-2015
Jordà, Òscar
;
Knoll, Katharina
;
Kuvshinov, Dmitry
; …
-
2017
Persistent link: https://www.econbiz.de/10011820271
Saved in:
3
Betting against correlation : testing theories of the low-risk effect
Asness, Cliff
;
Frazzini, Andrea
;
Gormsen, Niels
; …
-
2018
Persistent link: https://www.econbiz.de/10011884270
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4
Economic growth with bubbles
Martin, Alberto
;
Ventura, Jaume
-
2010
Persistent link: https://www.econbiz.de/10003969497
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5
Household matters : revisiting the returns to capital among female micro-entrepreneurs
Bernhardt, Arielle
;
Field, Erica Marie
;
Pande, Rohini
; …
-
2017
Persistent link: https://www.econbiz.de/10011670840
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6
Newspapers in times of low advertising revenues
Angelucci, Charles
;
Cagé, Julia
-
2016
Persistent link: https://www.econbiz.de/10011524505
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7
The regulation of public service broadcasters : should there be more advertising on television?
Crawford, Gregory S.
;
Deer, Lachlan
;
Smith, Jeremy
; …
-
2017
Persistent link: https://www.econbiz.de/10011817362
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8
Content and advertising in the media : pay-tv versus free-to-air
Peitz, Martin
;
Valletti, Tommaso M.
-
2004
Persistent link: https://www.econbiz.de/10002518306
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9
A tear in the iron curtain : the impact of western televison on consumption behavior
Bursztyn, Leonardo
;
Cantoni, Davide
-
2012
Persistent link: https://www.econbiz.de/10009621881
Saved in:
10
Advertising and the distribution of content
Weeds, Helen
-
2012
Persistent link: https://www.econbiz.de/10009621940
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