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Seasonality and the effect of advertising on price
Genesove, David; Simhon, Avi - 2008
Persistent link: https://www.econbiz.de/10003785821
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The role of advertising in commercial banking
Örs, Evren - 2006
Persistent link: https://www.econbiz.de/10003284771
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Non-comparative versus comparative advertising as a quality signal
Emons, Winand; Fluet, Claude - 2009
Persistent link: https://www.econbiz.de/10003807989
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Competition for attention in the information (overload) age
Anderson, Simon P.; Palma, André de - 2009
Persistent link: https://www.econbiz.de/10003848351
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Targeting in advertising markets : implications for offline vs. online media
Bergmann, Dirk; Bonatti, Alessandro - 2010
Persistent link: https://www.econbiz.de/10008667424
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Competition in the pharmaceutical industry : how do quality differences shape advertising strategies?
Frutos, Maria Angeles de; Ornaghi, Carmine; Siotis, Georges - 2010
Persistent link: https://www.econbiz.de/10008746917
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The advertising mix for a search good
Anderson, Simon P.; Renault, Régis - 2012
Persistent link: https://www.econbiz.de/10009502418
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Store brands and the role of advertising
Griffith, Rachel; Krol, Michal; Smith, Kate - 2015
Persistent link: https://www.econbiz.de/10011399107
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Competition for advertisers and for viewers in media markets
Anderson, Simon P.; Foros, Øystein; Kind, Hans Jarle - 2015
Persistent link: https://www.econbiz.de/10011289184
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Market-based lobbying : evidence from advertising spending in Italy
Della Vigna, Stefano; Durante, Ruben; Knight, Brian G.; … - 2014
Persistent link: https://www.econbiz.de/10010341239