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~isPartOf:"Discussion paper / Institute of Social and Economic Research"
~person:"Frey, Bruno S."
~person:"Yamamura, Eiji"
~subject:"advertisement"
~subject:"voting behavior"
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Is university sports an advertisement in the higher education market? : an analysis of the Hakone long-distance relay road race in Japan
Yamamura, Eiji
-
2015
television
viewing rate for the race led to a 1% increase in the number of applicants for the universities participating in the … race. It follows that advertising universities on
television
would be effective in the university market. …
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