Soetevent, Adriaan R.; Te, Bao; Schippers, Anouk L. - 2016
Commercial firms are increasingly tying the sales of their products with donations to a charitable cause. Apart from a … charitable motive, offering these charity-linked bundles could be a strategic instrument for firms to increase profits. We report …, complete markets, and absent transaction cost, selling charity-linked bundles should not be profitable even when consumers are …