Varian (1988) showed that the utility maximization hypothesis cannot be falsified when only a subset of goods is … and sufficient condition for utility maximization in general, not just in the lab. Lab experiments are therefore a valid … tool to put the utility maximization hypothesis to the test. …

utility. Using the fact that networks form a special class of cooperative TU-games, we provide a foundation for the degree … measure as a von Neumann-Morgenstern expected utility function reflecting preferences over being in different positions in … represented by a utility function that is a multiple of the degree centrality measure. We show this in three steps. First, we …

Neumann-Morgenstern expected utility functions using cooperative game theory. The social network literature studies various … measures can be supported as von Neumann-Morgenstern expected utility functions, reflecting preferences over different network … cooperative TU-games to give a utility foundation of a class of TU-game solutions containing the Shapley value. …

utility maximization principles, is more flexiblethan an ad hoc approach, which has recently been proposed inthe literature …

We propose a consistent utility-based framework to jointly explain a household's decisions on purchase incidence, brand … able to take into account consumption dynamics. In the model, households derive utility from consumption, and they relate …