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~isPartOf:"Discussion paper / Tinbergen Institute / Tinbergen Institute"
~isPartOf:"International journal of forecasting"
~isPartOf:"Journal of political economy"
~person:"Franses, Philip Hans"
~person:"Helpman, Elhanan"
~person:"Verhoef, Erik T."
~subject:"Advertising"
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Discussion paper / Tinbergen Institute / Tinbergen Institute
International journal of forecasting
Journal of political economy
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
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Modeling intra-seasonal heterogeneity in hourly advertising-response models : Do forecasts improve?
Kiygi-Calli, Meltem
;
Weverbergh, Marcel
;
Franses, …
- In:
International journal of forecasting
33
(
2017
)
1
,
pp. 90-101
Persistent link: https://www.econbiz.de/10011754688
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