Could brands associated with mostly negative information-those with poor reputations-be perceived as superior to unrecognized brands? A reasonable consumer should value reputation; however, it is also sensible to put a heavyweight on brand recognition. To investigate this question, the authors...

This paper performs a mixed-methods analysis of place-branding strategies developed in the 'Tech City' cluster initiative in Inner East London, drawing on ethnographic material, semi-structured interviews and visual content. Using Jessop's concept of the spatial imaginary, we explore key...