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~isPartOf:"Discussion paper series / IZA"
~isPartOf:"Journal of marketing management : MM"
~person:"Bogomolova, Svetlana"
~subject:"Brand image"
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Under the marketers' radar : commonly ignored triggers for
brand
repertoire changes
Bogomolova, Svetlana
;
Grudinina, Olga
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1378-1403
Persistent link: https://www.econbiz.de/10009412793
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