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~isPartOf:"Discussion paper series / IZA"
~isPartOf:"Journal of marketing management : MM"
~subject:"Brand image"
~subject:"Brand"
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Value brands : cheap or trendy...
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Brand image
Brand
Consumer behaviour
426
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426
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288
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57
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57
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55
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Discussion paper series / IZA
Journal of marketing management : MM
Journal of business research : JBR
476
The journal of brand management : an international journal
374
Journal of retailing and consumer services
304
The journal of product & brand management
304
Psychology & marketing
141
European journal of marketing : EJM
110
Asia Pacific journal of marketing and logistics
97
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
94
Journal of marketing communications
83
Journal of international consumer marketing
78
Journal of marketing
75
SpringerLink / Bücher
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The journal of consumer marketing
74
International journal of hospitality management
73
Marketing intelligence & planning
73
Journal of strategic marketing
69
Journal of fashion marketing and management
68
Marketing letters : a journal of research in marketing
66
Journal of consumer research : JCR ; an interdisciplinary bimonthly
63
International marketing review
62
Journal of global marketing
58
Journal of the Academy of Marketing Science
55
Cogent business & management
53
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
53
Journal of promotion management : innovations in planning and applied research
52
Journal of promotion management : JPM
51
International journal of advertising : the quarterly review of marketing communications
49
International journal of advertising : the review of marketing communications
49
International journal of consumer studies
49
Journal of advertising research
49
Journal of Islamic marketing
47
Marketing : ZFP ; journal of research and management
47
International journal of internet marketing and advertising : IJIMA
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
Journal of marketing research : JMR
44
Journal of travel and tourism marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
European journal of marketing
42
International journal of market research : JMRS ; the journal of the Market Research Society
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ECONIS (ZBW)
53
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1
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell
Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
Saved in:
2
Factors affecting attitudes toward private lables and promoted brands
Liu, Tsung-Chi
;
Wang, Chung-Yu
- In:
Journal of marketing management : MM
24
(
2008
)
3/4
,
pp. 283-298
Persistent link: https://www.econbiz.de/10003710265
Saved in:
3
Exploring the
brand
's world-as-asemblage : the
brand
as a market shaping device
Onyas, Winfred Ikiring
;
Ryan, Annmarie
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 141-166
Persistent link: https://www.econbiz.de/10010511373
Saved in:
4
Brand
transformation : a performative approach to
brand
regeneration
Lucarelli, Andrea
;
Hallin, Anette
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 84-106
Persistent link: https://www.econbiz.de/10010511383
Saved in:
5
Brand
vulnerability to product assortments and prices
Dass, Mayukh
;
Kumar, Piyush
;
Peev, Plamen P.
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 735-754
Persistent link: https://www.econbiz.de/10009790981
Saved in:
6
Increasing a
brand
's competitive clout : the role of market share, consumer preference, and price sensitivity
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 71-99
Persistent link: https://www.econbiz.de/10011438590
Saved in:
7
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
8
Antecedents of consumer
brand
engagement and
brand
loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
9
Brands and religious labels : a spillover perspective
Rauschnabel, Philipp A.
;
Herz, Marc
;
Schlegelmilch, Bodo B.
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1285-1309
Persistent link: https://www.econbiz.de/10011405235
Saved in:
10
Private labels ain't bona fide! : perceived authenticity and willingness to pay a price premium for national brands over private labels
Kadirov, Djavlonbek
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1773-1798
Persistent link: https://www.econbiz.de/10011406191
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