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~isPartOf:"Discussion paper series / IZA"
~isPartOf:"Journal of marketing management : MM"
~subject:"Brand image"
~type:"article"
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Brand image
Consumer behaviour
301
Konsumentenverhalten
301
Brand management
56
Markenführung
56
Markenimage
38
Social Web
32
Social web
32
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30
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30
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29
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38
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Broderick, Amanda J.
2
Arnould, Eric J.
1
Banister, Emma N.
1
Baxter, Jessica
1
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1
Bogomolova, Svetlana
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1
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1
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1
Dineva, Denitsa Petrova
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Dion, Delphine
1
Dou, Wenyu
1
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1
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Discussion paper series / IZA
Journal of marketing management : MM
Journal of business research : JBR
384
The journal of product & brand management
257
The journal of brand management : an international journal
249
Journal of retailing and consumer services
229
Psychology & marketing
106
Asia Pacific journal of marketing and logistics
91
European journal of marketing : EJM
82
Journal of marketing communications
76
Journal of international consumer marketing
71
Marketing intelligence & planning
66
International journal of hospitality management
64
The journal of consumer marketing
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
International marketing review
58
Journal of strategic marketing
58
Journal of global marketing
53
Marketing letters : a journal of research in marketing
51
Journal of fashion marketing and management
49
Journal of marketing
49
Cogent business & management
48
International journal of consumer studies
47
Journal of promotion management : innovations in planning and applied research
45
Journal of Islamic marketing
44
Journal of the Academy of Marketing Science
43
International journal of internet marketing and advertising : IJIMA
42
Journal of travel and tourism marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of promotion management : JPM
40
International journal of advertising : the review of marketing communications
38
European journal of marketing
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
International journal of advertising : the quarterly review of marketing communications
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
Journal of international marketing
33
The IUP journal of brand management : IJBRM
33
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Qualitative market research : an international journal
32
Journal of marketing research : JMR
31
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ECONIS (ZBW)
38
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38
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1
Exploring the
brand
's world-as-asemblage : the
brand
as a market shaping device
Onyas, Winfred Ikiring
;
Ryan, Annmarie
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 141-166
Persistent link: https://www.econbiz.de/10010511373
Saved in:
2
Brand
transformation : a performative approach to
brand
regeneration
Lucarelli, Andrea
;
Hallin, Anette
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 84-106
Persistent link: https://www.econbiz.de/10010511383
Saved in:
3
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
4
Antecedents of consumer
brand
engagement and
brand
loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
5
Testing the robustness of
brand
partitions identified from purchase duplication analysis
Dawes, John G.
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 695-715
Persistent link: https://www.econbiz.de/10011577367
Saved in:
6
The
brand
authenticity continuum : strategic approaches for building value
Napoli, Julie
;
Dickinson-Delaporte, Sonia
;
Beverland, …
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1201-1229
Persistent link: https://www.econbiz.de/10011585295
Saved in:
7
A
brand
preference and repurchase intention model : the role of consumer experience
Ebrahim, Reham
;
Ghoneim, Ahmad
;
Irani, Zahir
;
Ying, Fan
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1230-1259
Persistent link: https://www.econbiz.de/10011585296
Saved in:
8
The Internet of Things and interaction style : the effect of smart interaction on
brand
attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
9
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
Saved in:
10
When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and
brand
juxtaposition
Weeks, Clinton S.
;
O'Connor, Peter
;
Martin, Brett A. S.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
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