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~isPartOf:"Discussion paper series / IZA"
~isPartOf:"Journal of marketing management : MM"
~subject:"Brand management"
~subject:"Jugendliche"
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Brand management
Jugendliche
Consumer behaviour
426
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426
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288
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57
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55
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55
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52
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Cobb-Clark, Deborah A.
7
Sabia, Joseph J.
7
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6
Baert, Stijn
6
Ham, Maarten van
6
Sutter, Matthias
6
Tekin, Erdal
6
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5
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5
Pastore, Francesco
5
Rodríguez-Planas, Núria
5
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5
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4
Fakih, Ali
4
Glätzle-Rützler, Daniela
4
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4
Kocher, Martin
4
Mendolia, Silvia
4
Nie, Peng
4
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4
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4
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4
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3
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3
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3
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3
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3
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3
Pal, Sarmistha
3
Porter, Catherine
3
Siedler, Thomas
3
Verhaest, Dieter
3
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2
Abouk, Rahi
2
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Discussion paper series / IZA
Journal of marketing management : MM
Journal of business research : JBR
485
The journal of brand management : an international journal
355
The journal of product & brand management
313
Journal of retailing and consumer services
282
NBER working paper series
250
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216
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204
IZA Discussion Paper
193
Young consumers : insight and ideas for responsible marketers
183
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118
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92
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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64
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60
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57
Journal of career development
56
Journal of promotion management : JPM
56
Cogent business & management
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Marketing letters : a journal of research in marketing
54
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52
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ECONIS (ZBW)
344
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10
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344
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date (oldest first)
1
Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree
;
Shankar, Avi
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
Saved in:
2
Construction of silence on issues of sustainability through branding in the
fashion
market
Solér, Cecilia
;
Baeza, Julia
;
Svärd, Camilla
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 219-246
Persistent link: https://www.econbiz.de/10010511363
Saved in:
3
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell
Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
Saved in:
4
Producing and consuming celebrity identity myths : unpacking the classed identities of Cheryl Cole and Katie Price
Cocker, Hayley L.
;
Banister, Emma N.
;
Piacentini, Maria
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 502-524
Persistent link: https://www.econbiz.de/10011325797
Saved in:
5
Exploring the
brand
's world-as-asemblage : the
brand
as a market shaping device
Onyas, Winfred Ikiring
;
Ryan, Annmarie
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 141-166
Persistent link: https://www.econbiz.de/10010511373
Saved in:
6
Brand
transformation : a performative approach to
brand
regeneration
Lucarelli, Andrea
;
Hallin, Anette
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 84-106
Persistent link: https://www.econbiz.de/10010511383
Saved in:
7
Brand
vulnerability to product assortments and prices
Dass, Mayukh
;
Kumar, Piyush
;
Peev, Plamen P.
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 735-754
Persistent link: https://www.econbiz.de/10009790981
Saved in:
8
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
9
Antecedents of consumer
brand
engagement and
brand
loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
10
Brands and religious labels : a spillover perspective
Rauschnabel, Philipp A.
;
Herz, Marc
;
Schlegelmilch, Bodo B.
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1285-1309
Persistent link: https://www.econbiz.de/10011405235
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