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This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised … advertising is rampant and products are generally ineffective with potentially serious side effects. We control for the targeting … exposure to deceptive advertising is associated with a lower probability that women, and a higher probability that men, consume …
Persistent link: https://www.econbiz.de/10009717705
We examine the effects of fast-food restaurant advertising on television on the body composition of adolescents as … from the National Longitudinal Survey of Youth 1997 and data on local fast-food restaurant advertising on television from … Competitive Media Reporting. Exposure to fast-food restaurant advertising on television causes statistically significant increases …
Persistent link: https://www.econbiz.de/10009681274
of a bundle of advertising tools (videos, texts, slogans). Stark gender differences emerge. Negative advertising … reconcile the conflicting evidence on the effect of negative vs. positive advertising, as the average impact may wash out when …
Persistent link: https://www.econbiz.de/10009766351
Popular sentiment toward immigration is often antagonistic, making the integration of migrants one of the most important yet daunting challenges facing societies in advanced economies. Can information campaigns decrease public opposition to immigration? This paper reports results from a...
Persistent link: https://www.econbiz.de/10011594711
More than 70% of global e-mail traffic consists of unsolicited and commercial direct marketing, also known as spam. Dealing with spam incurs high costs for organizations, prompting efforts to try to reduce spam-related costs by installing spam filters. Using modern econometric methods to reduce...
Persistent link: https://www.econbiz.de/10003762188
We investigate whether the publicly available information on Facebook about job applicants affects employers' hiring decisions. To this end, we conduct a field experiment in which fictitious job applications are sent to real job openings in Belgium. The only characteristic in which these...
Persistent link: https://www.econbiz.de/10011408193
Social media have been credited with the potential of reinvigorating trust by offering new opportunities for social and political participation. This view has been recently challenged by the rising phenomenon of online incivility, which has made the environment of social networking sites hostile...
Persistent link: https://www.econbiz.de/10011795226
A large literature studies subjective beliefs about economic facts using unincentivized survey questions. We devise randomized experiments in a representative online survey to investigate whether incentivizing belief accuracy affects stated beliefs about average earnings by professional degree...
Persistent link: https://www.econbiz.de/10011993035
Most teenagers spend several hours per day on social media. We provide a large-scale investigation of the relationship between social media daily usage and body dissatisfaction among a sample of more than 50,000 15 y.o. students. This relation is positive and large for girls - higher use of...
Persistent link: https://www.econbiz.de/10013471462
This paper presents a review of empirical methods used to assess the behavioral, economic, and political outcomes of Internet and social media usage. Instead of merely surveying the various impacts of the Internet, we examine the methods adopted to identify these impacts. We describe two main...
Persistent link: https://www.econbiz.de/10014454429