Lilley, Andrew; Slonim, Robert - 2013
donations. We also primed between-subjects the emphasis on the donation value to the charity (pure altruism) or the sacrifice to … the donor (impure warm-glow altruism). Consistent with the model's predictions, the experiment shows that priming pure … altruism increases the efficiency of donation choices, substitutability of donations between money and time and crowding out …