of a bundle of advertising tools (videos, texts, slogans). Stark gender differences emerge. Negative advertising … reconcile the conflicting evidence on the effect of negative vs. positive advertising, as the average impact may wash out when …

This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised … advertising is rampant and products are generally ineffective with potentially serious side effects. We control for the targeting … exposure to deceptive advertising is associated with a lower probability that women, and a higher probability that men, consume …

We examine the effects of fast-food restaurant advertising on television on the body composition of adolescents as … from the National Longitudinal Survey of Youth 1997 and data on local fast-food restaurant advertising on television from … Competitive Media Reporting. Exposure to fast-food restaurant advertising on television causes statistically significant increases …

of individuals to information. Goods advertising is competing with political information for people's attention. This …, though not in all cases. -- Globalisation ; agenda-setting ; information-rich societies ; scarcity of attention ; advertising …

local students in Shanghai, where local students all go to public schools, but migrant students are endogenously selected …

investigates the directionally dynamic connectedness among WTI and Shanghai crude oil futures and currency markets. We explored …

Student loans schemes are in operation in more than seventy countries around the world. Most loans schemes benefit from …