Rutledge, Robert; Alladi, Vinayak; Cheung, Stephen L. - 2022
price expectations. In an incentivised valuation task, participants are endowed with a mug and provide their willingness to … accept (WTA) to sell it. We manipulate the sale price in a separate, exogenous forced sale scenario, which is predicted to … produce a 'comparison effect', moving WTA in the opposite direction to the forced sale price. Consistent with the theory, we …