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The effect of deceptive advertising on consumption of the advertised good and its substitutes : the case of over-the-counter weight loss products
Cawley, John H.; Avery, Rosemary J.; Eisenberg, Matthew - 2013
This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised … advertising is rampant and products are generally ineffective with potentially serious side effects. We control for the targeting … exposure to deceptive advertising is associated with a lower probability that women, and a higher probability that men, consume …
Persistent link: https://www.econbiz.de/10009717705
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Guilt from promise-breaking and trust in markets for expert services : theory and experiment
Beck, Adrian; Kerschbamer, Rudolf; Qiu, Jianying; … - 2010
We examine the influence of guilt and trust on the performance of credence goods markets. An expert can make a promise to a consumer first, whereupon the consumer can express her trust by paying an interaction price before the expert’s provision and charging decisions. We argue that the...
Persistent link: https://www.econbiz.de/10003944278
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Men vote in Mars, women vote in Venus : a survey experiment in the field
Galasso, Vincenzo; Nannicini, Tommaso - 2013
of a bundle of advertising tools (videos, texts, slogans). Stark gender differences emerge. Negative advertising … reconcile the conflicting evidence on the effect of negative vs. positive advertising, as the average impact may wash out when …
Persistent link: https://www.econbiz.de/10009766351
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Image versus information : changing societal norms and optimal privacy
Ali, S. Nageeb; Bénabou, Roland - 2016
We analyze the costs and benefits of using social image to foster virtuous behavior. A Principal seeks to motivate reputation-conscious agents to supply a public good. Each agent chooses how much to contribute based on his own mix of public-spiritedness, private signal about the value of the...
Persistent link: https://www.econbiz.de/10011476544
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Credence goods markets and the informational value of new media : a natural field experiment
Kerschbamer, Rudolf; Neururer, Daniel; Sutter, Matthias - 2019
Credence goods markets are characterized by pronounced informational asymmetries between consumers and expert sellers. As a consequence, consumers are often exploited and market efficiency is threatened. However, in the digital age, it has become easy and cheap for consumers to self-diagnose...
Persistent link: https://www.econbiz.de/10011985996
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An analysis of beverage size restrictions
Bourquard, Brian A.; Wu, Steven Y. - 2019
Due to high levels of obesity, various government interventions have been proposed to curb the consumption of sugar-sweetened beverages (SSBs). The New York City "soda-ban," which proposed to limit the size of SSBs is among the most well-known and controversial. While public debates about...
Persistent link: https://www.econbiz.de/10012019319
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Don't patronize me! : an experiment on preferences for authorship
Lübbecke, Silvia; Schnedler, Wendelin - 2019
Do people only reject interference and keep control in order to affect the outcome? We find that 20% of subjects reject unrequired help and insist on their solution to a problem - although doing so is costly and does not change the result. We tease out the motives by varying the information...
Persistent link: https://www.econbiz.de/10012146658
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Reveal it or conceal it: on the value of second opinions in a low-entry-barriers credence goods market
Bindra, Parampreet Christopher; Kerschbamer, Rudolf; … - 2020
Credence goods markets with their asymmetric information between buyers and sellers are prone to large inefficiencies. In theory, poorly informed consumers can protect themselves from maltreatment through sellers by asking for second opinions from other sellers. Yet, empirical evidence whether...
Persistent link: https://www.econbiz.de/10012236955
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The impact of distributional preferences on (experimental) markets for expert services
Kerschbamer, Rudolf; Sutter, Matthias; Dulleck, Uwe - 2009
Credence goods markets suffer from inefficiencies arising from informational asymmetries between expert sellers and customers. While standard theory predicts that inefficiencies disappear if customers can verify the quality received, verifiability fails to yield efficiency in experiments with...
Persistent link: https://www.econbiz.de/10003931304
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The hidden costs of tax evasion : collaborative tax evasion in markets for expert services
Balafoutas, Loukas; Beck, Adrian; Kerschbamer, Rudolf; … - 2015
We experimentally examine the impact of tax evasion attempts on the performance of credence goods markets, where contractual incompleteness results from asymmetric information on the welfare maximizing quality of the good. Our results suggest that tax evasion attempts - independently of whether...
Persistent link: https://www.econbiz.de/10010529409