Implicit associations and biases are carried without awareness or conscious direction, yet there is reason to believe they may be influenced by social pressures. In this paper, I study social pressure as a motive to give, as well as giving itself under conditions of implicit bias. In doing so, I...

The current study aims to investigate how the presence of social norms defines belief formation on future changes in social identity (i.e., diachronic identity), and how those beliefs affect individual decisions under uncertainty. The paper proposes a theoretical model in which individuals have...