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~isPartOf:"Journal of advertising"
~subject:"Theorie"
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Theorie
Werbung
Consumer behaviour
201
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201
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58
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37
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31
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31
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24
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Inderst, Roman
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Lee, Mi Hyun
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Discussion papers / CEPR
Journal of advertising
Journal of business research : JBR
160
International journal of advertising : the review of marketing communications
125
NBER working paper series
110
Working paper / National Bureau of Economic Research, Inc.
107
Journal of marketing communications
98
NBER Working Paper
98
Management science : journal of the Institute for Operations Research and the Management Sciences
95
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Journal of retailing and consumer services
88
Discussion paper / Centre for Economic Policy Research
81
Journal of advertising research
76
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73
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69
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67
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66
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59
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55
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53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of promotion management : innovations in planning and applied research
50
Psychology & marketing
50
Journal of consumer research : JCR ; an interdisciplinary bimonthly
47
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47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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45
The American economic review
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Journal of advertising : official publication of the American Academy of Advertising
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Marketing letters : a journal of research in marketing
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International journal of internet marketing and advertising : IJIMA
41
Discussion paper / Tinbergen Institute
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
39
Marketing : ZFP ; journal of research and management
39
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ECONIS (ZBW)
94
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1
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10
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94
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1
An ugly face, really? : a theoretical investigation into the causes of
brand
dilution
Denicolò, Vincenzo
;
Bacchiega, Emanuele
;
Colucci, …
-
2022
Persistent link: https://www.econbiz.de/10013187658
Saved in:
2
Loss leading as a threat to brands
Inderst, Roman
;
Obradovits, Martin
-
2022
Persistent link: https://www.econbiz.de/10012802933
Saved in:
3
Nonlinear pricing in oligopoly : how
brand
preferences shape market outcomes
Gomes, Renato
;
Maestri, Lucas Jóver
;
Lozachmeur, Jean-Marie
-
2020
Persistent link: https://www.econbiz.de/10012301133
Saved in:
4
Online advertising as passive search
Ursu, Raluca
;
Simonov, Andrey
;
An, Eunkyung
-
2021
Persistent link: https://www.econbiz.de/10012517681
Saved in:
5
A fresh start for stigmatized groups : the effect of cultural identity mindset framing in
brand
advertising
Milfeld, Tyler
;
Haley, Eric John
;
Flint, Daniel J.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 603-621
Persistent link: https://www.econbiz.de/10012802332
Saved in:
6
Unintended consequences of warmth appeals : an extension of the compensation effect between warmth and competence to advertising
Kim, Taemin
;
Ball, Jennifer Gerard
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 622-638
Persistent link: https://www.econbiz.de/10012802334
Saved in:
7
Pop-up special section introduction: advertising and COVID-19 : examining the impacts of the pandemic on agencies, consumers, and brands
Bright, Laura F.
;
Schau, Hope Jensen
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 217-220
Persistent link: https://www.econbiz.de/10012607889
Saved in:
8
Heading the right way? : the influence of motion direction in advertising on
brand
trust
Monahan, Lisa
;
Romero, Marisabel
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 250-269
Persistent link: https://www.econbiz.de/10012260468
Saved in:
9
Crafting extraordinary stories : decoding luxury
brand
communications
Gurzki, Hannes
;
Schlatter, Nadia
;
Woisetschläger, David
- In:
Journal of advertising
48
(
2019
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10012201471
Saved in:
10
Sounds of green : how
brand
name sounds metaphorically convey environmental friendliness
Joshi, Pradnya
;
Kronrod, Ann
- In:
Journal of advertising
49
(
2020
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10012201581
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