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~isPartOf:"Discussion papers / CEPR"
~subject:"Pricing strategy"
~subject:"Social Web"
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E-Game-Advertising als Ersatz...
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Pricing strategy
Social Web
Advertising
16
Werbung
16
Consumer behaviour
6
Internet marketing
6
Konsumentenverhalten
6
Online-Marketing
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Theorie
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Theory
6
Advertising effects
5
Computerspiel
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Preisdifferenzierung
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Preismanagement
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Price discrimination
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Video game
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Werbewirkung
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Competition
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Digital platform
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Digitale Plattform
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Auction theory
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Auktionstheorie
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Digital Platforms
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Wettbewerb
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Auction
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Auctions
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Auktion
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AutomatedBidding
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Data
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Digitalisierung
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Digitization
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Freizeitwirtschaft
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Fusion
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Game theory
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Internet-Auktion
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Leisure industries
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Managed Advertising Campaigns
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Matching
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Merger
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Online auction
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Price Discrimination
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Bergemann, Dirk
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Bonatti, Alessandro
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Wu, Nianqiang
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He, Yanting
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Helmers, Christian
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Iaria, Alessandro
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Karle, Heiko
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Kretschmer, Tobias
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Loh, Johannes
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Pape, Louis
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Reisinger, Markus
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Discussion papers / CEPR
International journal of advertising : the review of marketing communications
46
European journal of operational research : EJOR
24
Journal of business research : JBR
24
International journal of internet marketing and advertising : IJIMA
21
Journal of promotion management : innovations in planning and applied research
21
Journal of retailing and consumer services
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of advertising research
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Psychology & marketing
11
CESifo working papers
10
International journal of advertising : the quarterly review of marketing communications
10
International journal of industrial organization
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Journal of current issues and research in advertising
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of electronic commerce : IJEC
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of marketing
8
Journal of marketing communications
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Technological forecasting & social change : an international journal
8
International journal of production economics
7
Journal of advertising
7
Cogent business & management
6
Economics letters
6
International journal of production research
6
Journal of economic dynamics & control
6
Young consumers : insight and ideas for responsible marketers
6
Discussion paper / Center for Economic Research, Tilburg University
5
European journal of marketing : EJM
5
Information economics and policy : IEP
5
International journal of market research
5
Journal of economics & management strategy : JEMS
5
Journal of electronic commerce research : JECR
5
Journal of internet commerce
5
Journal of marketing management : MM
5
Journal of revenue and pricing management
5
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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1
Platform competition and online communities : evidence from game wikis
Loh, Johannes
;
Kretschmer, Tobias
-
2021
Persistent link: https://www.econbiz.de/10012507968
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2
Price discrimination and big data : evidence from a mobile puzzle game
Pape, Louis
;
Helmers, Christian
;
Iaria, Alessandro
; …
-
2021
Persistent link: https://www.econbiz.de/10012703951
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3
A generalized model of advertised sales
Shelegia, Sandro
;
Wilson, Christopher
-
2019
Persistent link: https://www.econbiz.de/10012206497
Saved in:
4
How do digital advertising auctions impact product prices?
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nianqiang
-
2023
Persistent link: https://www.econbiz.de/10014329135
Saved in:
5
Imperfect targeting and advertising strategies
Karle, Heiko
;
Reisinger, Markus
-
2023
Persistent link: https://www.econbiz.de/10014422619
Saved in:
6
How much influencer marketing is undisclosed? : evidence from twitter
Ershov, Daniel
;
He, Yanting
;
Seiler, Stephan
-
2023
Persistent link: https://www.econbiz.de/10014388879
Saved in:
7
Managed campaigns and data-augmented auctions for digital advertising
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nianqiang
-
2023
Persistent link: https://www.econbiz.de/10014281869
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