Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Discussion papers / CEPR"
~subject:"Pricing strategy"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
E-Game-Advertising als Ersatz...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Pricing strategy
Social Web
Advertising
16
Werbung
16
Consumer behaviour
6
Internet marketing
6
Konsumentenverhalten
6
Online-Marketing
6
Theorie
6
Theory
6
Advertising effects
5
Computerspiel
5
Preisdifferenzierung
5
Preismanagement
5
Price discrimination
5
Video game
5
Werbewirkung
5
Competition
4
Digital platform
4
Digitale Plattform
4
Auction theory
3
Auktionstheorie
3
Digital Platforms
3
Wettbewerb
3
Auction
2
Auctions
2
Auktion
2
AutomatedBidding
2
Data
2
Digitalisierung
2
Digitization
2
Freizeitwirtschaft
2
Fusion
2
Game theory
2
Internet-Auktion
2
Leisure industries
2
Managed Advertising Campaigns
2
Matching
2
Merger
2
Online auction
2
Price Discrimination
2
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Book / Working Paper
7
Type of publication (narrower categories)
All
Arbeitspapier
7
Working Paper
7
Graue Literatur
6
Non-commercial literature
6
Language
All
English
7
Author
All
Bergemann, Dirk
2
Bonatti, Alessandro
2
Wu, Nianqiang
2
Ershov, Daniel
1
He, Yanting
1
Helmers, Christian
1
Iaria, Alessandro
1
Karle, Heiko
1
Kretschmer, Tobias
1
Loh, Johannes
1
Pape, Louis
1
Reisinger, Markus
1
Runge, Julian
1
Seiler, Stephan
1
Shelegia, Sandro
1
Wagner, Stefan
1
Wilson, Christopher
1
more ...
less ...
Published in...
All
Discussion papers / CEPR
International journal of advertising : the review of marketing communications
47
European journal of operational research : EJOR
24
Journal of business research : JBR
24
Journal of promotion management : innovations in planning and applied research
22
International journal of internet marketing and advertising : IJIMA
21
Journal of retailing and consumer services
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of advertising research
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Psychology & marketing
11
CESifo working papers
10
International journal of advertising : the quarterly review of marketing communications
10
International journal of industrial organization
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
International journal of production economics
9
Journal of current issues and research in advertising
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of electronic commerce : IJEC
8
Journal of advertising
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of marketing
8
Journal of marketing communications
8
Technological forecasting & social change : an international journal
8
Young consumers : insight and ideas for responsible marketers
7
Cogent business & management
6
Economics letters
6
International journal of production research
6
Journal of economic dynamics & control
6
Discussion paper / Center for Economic Research, Tilburg University
5
European journal of marketing : EJM
5
Information economics and policy : IEP
5
International journal of electronic marketing and retailing : IJEMR
5
International journal of market research
5
Journal of economics & management strategy : JEMS
5
Journal of electronic commerce research : JECR
5
Journal of internet commerce
5
Journal of marketing management : MM
5
Journal of revenue and pricing management
5
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Platform competition and online communities : evidence from game wikis
Loh, Johannes
;
Kretschmer, Tobias
-
2021
Persistent link: https://www.econbiz.de/10012507968
Saved in:
2
Price discrimination and big data : evidence from a mobile puzzle game
Pape, Louis
;
Helmers, Christian
;
Iaria, Alessandro
; …
-
2021
Persistent link: https://www.econbiz.de/10012703951
Saved in:
3
Managed campaigns and data-augmented auctions for digital advertising
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nianqiang
-
2023
Persistent link: https://www.econbiz.de/10014281869
Saved in:
4
How do digital advertising auctions impact product prices?
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nianqiang
-
2023
Persistent link: https://www.econbiz.de/10014329135
Saved in:
5
How much influencer marketing is undisclosed? : evidence from twitter
Ershov, Daniel
;
He, Yanting
;
Seiler, Stephan
-
2023
Persistent link: https://www.econbiz.de/10014388879
Saved in:
6
Imperfect targeting and advertising strategies
Karle, Heiko
;
Reisinger, Markus
-
2023
Persistent link: https://www.econbiz.de/10014422619
Saved in:
7
A generalized model of advertised sales
Shelegia, Sandro
;
Wilson, Christopher
-
2019
Persistent link: https://www.econbiz.de/10012206497
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
