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How much influencer marketing is undisclosed? : evidence from twitter
Ershov, Daniel
;
He, Yanting
;
Seiler, Stephan
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2023
Persistent link: https://www.econbiz.de/10014388879
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2
Attention spillovers from news to ADS : evidence from an eye-tracking experiment
Simonov, Andrey
;
Valletti, Tommaso M.
;
Veiga, André
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2023
Persistent link: https://www.econbiz.de/10014226456
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An ugly face, really? : a theoretical investigation into the causes of brand dilution
Denicolò, Vincenzo
;
Bacchiega, Emanuele
;
Colucci, …
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2022
Persistent link: https://www.econbiz.de/10013187658
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Regulating online search in the EU : from the android case to the digital markets act and digital services act
Decarolis, Francesco
;
Li, Muxin
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2023
Persistent link: https://www.econbiz.de/10014322426
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5
Digital hermits
Miklos-Thal, Jeanine
;
Goldfarb, Avi
;
Haviv, Avery
; …
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2023
Persistent link: https://www.econbiz.de/10013530914
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Social media and newsroom production decisions
Cagé, Julia
;
Hervé, Nicolas
;
Mazoyer, Béatrice
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2022
Persistent link: https://www.econbiz.de/10013260019
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7
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
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2022
Persistent link: https://www.econbiz.de/10013263474
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8
Marketing investment and intangible brand capital
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Syverson, Chad
-
2022
Persistent link: https://www.econbiz.de/10013260232
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9
Competing for attention on information platforms : the case of news outlets
Meyer, Tim
;
Kerkhof, Anna
;
Cennamo, Carmelo
; …
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2022
Persistent link: https://www.econbiz.de/10013271575
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The gender gap in preferences : evidence from 45,397 facebook interests
Cuevas, Ángel
;
Cuevas, Ruben
;
Desmet, Klaus
; …
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2021
Persistent link: https://www.econbiz.de/10012795689
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