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How much influencer marketing is undisclosed? : evidence from twitter
Ershov, Daniel; He, Yanting; Seiler, Stephan - 2023
Persistent link: https://www.econbiz.de/10014388879
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Attention spillovers from news to ADS : evidence from an eye-tracking experiment
Simonov, Andrey; Valletti, Tommaso M.; Veiga, André - 2023
Persistent link: https://www.econbiz.de/10014226456
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An ugly face, really? : a theoretical investigation into the causes of brand dilution
Denicolò, Vincenzo; Bacchiega, Emanuele; Colucci, … - 2022
Persistent link: https://www.econbiz.de/10013187658
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Regulating online search in the EU : from the android case to the digital markets act and digital services act
Decarolis, Francesco; Li, Muxin - 2023
Persistent link: https://www.econbiz.de/10014322426
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Digital hermits
Miklos-Thal, Jeanine; Goldfarb, Avi; Haviv, Avery; … - 2023
Persistent link: https://www.econbiz.de/10013530914
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Social media and newsroom production decisions
Cagé, Julia; Hervé, Nicolas; Mazoyer, Béatrice - 2022
Persistent link: https://www.econbiz.de/10013260019
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Market effects of sponsored search auctions
Motta, Massimo; Penta, Antonio - 2022
Persistent link: https://www.econbiz.de/10013263474
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Marketing investment and intangible brand capital
Bronnenberg, Bart J.; Dubé, Jean-Pierre; Syverson, Chad - 2022
Persistent link: https://www.econbiz.de/10013260232
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Competing for attention on information platforms : the case of news outlets
Meyer, Tim; Kerkhof, Anna; Cennamo, Carmelo; … - 2022
Persistent link: https://www.econbiz.de/10013271575
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The gender gap in preferences : evidence from 45,397 facebook interests
Cuevas, Ángel; Cuevas, Ruben; Desmet, Klaus; … - 2021
Persistent link: https://www.econbiz.de/10012795689