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Despite substantial efforts to help consumers search in more intuitive ways, text search remains the predominant tool for product discovery online. In this paper, we explore the effects of visual and textual cues for search refinement on consumer search and purchasing behavior. We collaborate...
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a variety of ways: as an additional source of information to estimate consumer preferences, to understand how firms can … influence the search process through marketing mix variables, and to analyze how limited information about products affects …
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