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Imperfect targeting and advertising strategies
Karle, Heiko; Reisinger, Markus - 2023
Persistent link: https://www.econbiz.de/10014422619
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Loss leading as a threat to brands
Inderst, Roman; Obradovits, Martin - 2022
Persistent link: https://www.econbiz.de/10012802933
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Pricing and product positioning with relative consumer preferences
Inderst, Roman; Martin, Obradovits - 2022
Persistent link: https://www.econbiz.de/10012802964
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Challenging the Incumbent : entry in markets with captive consumers and taste heterogeneity
Schmutzler, Armin; Oertel, Christian - 2021
Persistent link: https://www.econbiz.de/10012513951
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Multiproduct mergers and quality competition
Johnson, Justin P.; Rhodes, Andrew - 2021
Persistent link: https://www.econbiz.de/10012483558
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Under-promise and over-deliver? : online product reviews and firm pricing
Shelegia, Sandro; Martin, Simon - 2021
Persistent link: https://www.econbiz.de/10012612999
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Markups, quality, and trade costs
Chen, Natalie; Juvenal, Luciana - 2019
Persistent link: https://www.econbiz.de/10012210049
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Information uncertainty
Janssen, Maarten C. W.; Roy, Santanu - 2023
Persistent link: https://www.econbiz.de/10014330891
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Asymmetric information and delegated selling
Janssen, Maarten C. W.; Roy, Santanu - 2020
Persistent link: https://www.econbiz.de/10012416919
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Selecting valuation distributions : non-price decisions of multi-product firms
Schmutzler, Armin; Bossard, Stefanie - 2021
Persistent link: https://www.econbiz.de/10012692605