Showing 1 - 3 of 3
Persistent link: https://www.econbiz.de/10015066091
Despite substantial efforts to help consumers search in more intuitive ways, text search remains the predominant tool for product discovery online. In this paper, we explore the effects of visual and textual cues for search refinement on consumer search and purchasing behavior. We collaborate...
Persistent link: https://www.econbiz.de/10014464224
Persistent link: https://www.econbiz.de/10012405410