Affeldt, Pauline Luise; Argentesi, Elena; Filistrucchi, Lapo - 2021
-founded structural econometric model that encompasses demand for differentiated products and allows for multi-homing on both sides of the … readers to estimate readers’ and advertisers’ demand. The results show that an econometric model that does not allow for … multihoming is likely to produce biased estimates of demand on both sides of the market. In particular, on the reader side …