Hakenes, Hendrik; Peitz, Martin - 2006 - First version: July 21, 2003, this version: June 23, 2006
Is the reputation of a firm tradable when the change in ownership is observable? We consider a competitive market in … owner's type, which reflects the quality of the good or service provided, through experience. After observing an ownership …-value customers. Hence reputation is a tradable intangible asset, although ownership change is observable. …