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Der vorliegende Beitrag beschäftigt sich mit der Dimensionsstruktur sowie derVerwertbarkeit des Fortune-Reputationsrankings in der wissenschaftlichen Forschung undliefert Erkenntnisse über seine Aussagefähigkeit. Nach Erörterung der theoretischenGrundlagen von Unternehmensreputation als...
Persistent link: https://www.econbiz.de/10005862542
. Depending on the ratio of switching costs to network effects, our model generates convergence to monopoly as well as market … switching costs market sharing is the unique equilibrium and for small switching costs both monopoly and market sharing … equilibria emerge. We also analyze stationary and stable equilibria, where we show that a monopoly outcome is almost inevitable …
Persistent link: https://www.econbiz.de/10005863289
After years of stagnancy, PLS path modeling has recently attracted renewed interest from applied researchers in marketing. At the same time, the availability of software alternatives to Lohmöllers LVPLS package has considerably increased (PLS-Graph, PLS-GUI, SPAD-PLS, SmartPLS). To help the...
Persistent link: https://www.econbiz.de/10005861232