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This paper empirically examines factors influencing box office success of international movies in Russia between 2012 and 2016. It adds to existing research on national movie markets, by highlighting the relevance of differences in culture, institutions, language, and consumption habits for...
Persistent link: https://www.econbiz.de/10012107671
This paper empirically examines various factors influencing box office success of international movies in Russia between 2012 and 2016. Three groups of success factors are distinguished: distribution related (e.g. budget, franchise), brand and star effects (e.g. top actors or directors), and...
Persistent link: https://www.econbiz.de/10011852931
thinking in the film business, stardom is not directly associated with movie success. …
Persistent link: https://www.econbiz.de/10011492081