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~isPartOf:"Does marketing need reform? : fresh perspectives on the future"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Conference proceedings"
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Does marketing need reform? : fresh perspectives on the future
Customer Relationship Management : the ultimate guide to efficient use of CRM
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Handbook of research on customer equity in marketing
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Understanding the company : corporate governance and theory
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Global supply chain quality management : product recalls and their impact
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The handbook of the economics of corporate governance ; Volume 1
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The merger and acquisition process
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Customer retention in the automotive industry : quality, satisfaction and loyalty
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Customer-centric knowledge management : concepts and applications
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Customer-centric marketing strategies : tools for building organizational performance
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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European corporate governance : readings and perspectives
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Handbook of social media management : value chain and business models in changing media markets
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Perspektiven der Corporate governance : Bestimmungsfaktoren unternehmerischer Entscheidungsprozesse und Mitwirkung der Arbeitnehmer
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Political marketing in the United States
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Stakeholders and sustainability
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Strong brands, strong relationships
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The Routledge handbook of service research insights and ideas
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The complete book of perfect phrases for high-performing sales professionals
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The handbook of municipal bonds
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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(1998). - XI, 346 S. : graph. Darst. - Enth. 18 Beitr.
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Customer advocacy : a new paradigm for marketing?
Urban, Glen L.
- In:
Does marketing need reform? : fresh perspectives on the …
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(pp. 119-125)
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2006
Persistent link: https://www.econbiz.de/10003430127
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Marketing to the new customer majority
Wolfe, David B.
- In:
Does marketing need reform? : fresh perspectives on the …
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(pp. 166-171)
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2006
Persistent link: https://www.econbiz.de/10003430301
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The marketing-it paradox : interactions from the customer's perspective
Berthon, Pierre
;
John, Joby
- In:
Does marketing need reform? : fresh perspectives on the …
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(pp. 191-197)
.
2006
Persistent link: https://www.econbiz.de/10003430327
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Designing a business from the customer back : a post-industrial management competence
Haeckel, Stephan H.
- In:
Does marketing need reform? : fresh perspectives on the …
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(pp. 317-323)
.
2006
Persistent link: https://www.econbiz.de/10003430360
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