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~isPartOf:"Dresdner Beiträge zur Betriebswirtschaftslehre"
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Dresdner Beiträge zur Betriebswirtschaftslehre
Industrial marketing management : the international journal for industrial and high-tech firms
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E. B. Samuylova, D. V. Muravskii, M. M. Smirnova, O. N. Alkanova. The role of brand characteristics in brand alliance engagement with different types of partners: an exploratory study # 8 (E)–2012, Graduate School of Management, St. Petersburg State University: SPb, 2012
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Umweltbewusstes Verhalten russischer Konsumenten : eine Folge generations- oder geschlechtsspezifischer Werthaltungen?
Wittig, Katja
;
Smirnova, Maria
;
Hoffmann, Stefan
; …
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2008
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