Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Dtv"
~isPartOf:"SpringerLink / Bücher"
~person:"Bauer, Hans H."
~person:"Diller, Hermann"
~person:"Evanschitzky, Heiner"
~subject:"Forschungsgegenstand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Mass-Customization von Dienstl...
Similar by subject
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Forschungsgegenstand
Deutschland
5
Germany
5
Marketing
4
Advertising effects
2
Beziehungsmarketing
2
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Markenpolitik
2
Relationship marketing
2
Theorie
2
Theory
2
Werbewirkung
2
Arzneimittel
1
B-to-B-Marketing
1
Betriebswirtschaftslehre
1
Bundling strategy
1
Business economics
1
Business-to-Business-Marketing
1
Business-to-business marketing
1
Consumer behaviour
1
Customer value
1
Diabetes
1
Dienstleistung
1
Dienstleistungsangebot
1
E-commerce
1
Electronic Commerce
1
Empirical method
1
Empirische Forschung
1
Empirische Methode
1
Erfolgsfaktor
1
Erlebnismarketing
1
Event marketing
1
Event-Marketing
1
Kommunikationsstrategie
1
Konsumentenverhalten
1
Kundenbindung
1
Kundenmanagement
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatzsammlung
1
Language
All
English
1
Author
All
Bauer, Hans H.
Diller, Hermann
Evanschitzky, Heiner
Iyer, Gopalkrishnan R.
1
Published in...
All
Dtv
SpringerLink / Bücher
Auch in: Journal of Value Chain Management
1
Gabler Edition Wissenschaft / Applied Marketing Science / Angewandte Marketingforschung
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
E-Services : Opportunities and Threats
Evanschitzky, Heiner
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10013520815
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
