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Marketingplanung : Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung
Kuß, Alfred
;
Tomczak, Torsten
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2002
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3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001691676
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Strategic
marketing
: market-oriented corporate and business unit planning
Tomczak, Torsten
;
Reinecke, Sven
;
Kuß, Alfred
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2018
Persistent link: https://www.econbiz.de/10011647946
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Marketingplanung : Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung
Kuß, Alfred
;
Tomczak, Torsten
-
2001
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014010092
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Marketingplanung : Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung
Kuß, Alfred
;
Tomczak, Torsten
-
1998
Persistent link: https://www.econbiz.de/10014012797
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