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Provides a practical introduction to the media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this edition incorporates three topics - consolidation, consumer control,...
Persistent link: https://www.econbiz.de/10011479530
powerful theory of design and industrial evolution. They argue that the industry has experienced previously unimaginable levels … different approaches, as long as they obeyed the established design rules. Drawing upon the literatures of industrial …
Persistent link: https://www.econbiz.de/10005034488