Showing 1 - 2 of 2
Provides a practical introduction to the media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this edition incorporates three topics - consolidation, consumer control,...
Persistent link: https://www.econbiz.de/10011479530
This paper reports data from a study that seeks to characterize the differences in design structure between complex … software products. We use design structure matrices (DSMs) to map dependencies between the elements of a design and define … purposeful managerial actions can have a significant impact in adapting a design's structure. This latter result is important …
Persistent link: https://www.econbiz.de/10009191782