U.S. monetary policy during the 1990s / N. Gregory Mankiw -- Fiscal policy and Social Security policy during the 1990s / Douglas W. Elmendorf, Jeffrey B. Liebman, David W. Wilcox -- Tax policy from 1990 to 2001 / Eugene Steuerle -- Between meltdown and moral hazard : the international monetary...

Provides a practical introduction to the media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this edition incorporates three topics - consolidation, consumer control,...

""9 Week Seven: Material Flow Disconnect Analysis and Steering Team Review Number Three""""10 Week Eight: The Disconnect and Opportunity Analysis""; ""11 Week Nine: Opportunity Summaries, Initiating TO BE Material Flow, and Steering Team Review Number Four""; ""12 Week Ten: TO BE Material...

Progressive companies claim to focus on customers, yet too few understand how to profitably deliver what their customers truly value. Award winning business architects, Jeffrey Shuman and Janice Twombly have developed a proven method for measuring the value of every relationship

The benefits of eCRM -- The challenge of eCRM -- Making the transition to the internet age -- Improving e-customer retention -- Creating new markets for customers with diverse needs -- Automating the customer loyalty process -- Employee loyalty in the e-corporation -- Personalizing your...

This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on...