The benefits of eCRM -- The challenge of eCRM -- Making the transition to the internet age -- Improving e-customer retention -- Creating new markets for customers with diverse needs -- Automating the customer loyalty process -- Employee loyalty in the e-corporation -- Personalizing your...

Introduction to the special issue on organizational learning and knowledge management James Y.L. Thong, Patrick Y.K. Chau, Kar Yan Tam -- A conceptual model for virtual organizational learning Fu-ren Lin, Sheng-cheng Lin -- Knowledge sharing through intranet-based learning : a case study of an...

Chapter I Customer Relationship Management -- A Strategy for Success in Electronic Commerce Nils Madeja, Detlef Schoder 1 -- Chapter II Customer-centric Internet Strategies: Achieving Competitive Advantage through CRM Calin Gurau 21 -- Chapter III eCRM Integration in E-Business: First Line of...

Collaborative Commerce Eldon Y. Li, Timon C. Du -- Electronic Collaboration, Communication and Cooperation: A Taxonomy and a Prototype Gregoris Mentzas, Georgia Bafoutsou -- Collaborative Product Development George Q. Huang -- Collaborative Engineering Manuel Contero, Carlos Vila --...

Social Oracles as Advertising Tools in Programmable Businesses Nick V. Flor -- Economic Issues in Advertising via E-Mail: Role for a Trusted Third Party? Ram D. Gopal, Arvind K. Tripathi, Zhiping D. Walter -- Web Personalization for E-Marketing Intelligence Penelope Markellou, Maria Rigou,...

Web-based organizing in traditional brick-and-mortar companies : the impact on HR / Jaap Paauwe, Elaine Farndale, Roger Williams -- Integrating handheld computer technology into HR research and practice / Scott A. Davies, Robert F. Caldero?n -- Social network mapping software : new frontiers in...

"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher