Donkers, Bas; Verhoef, Peter; de Jong, de Jong, M.G. - Erasmus Research Institute of Management (ERIM), … - 2003
Customer lifetime value (CLV) is a key-metric within CRM. Although, a large number of marketing scientists and practitioners argue in favor of this metric, there are only a few studies that consider the predictive modeling of CLV. In this study we focus on the prediction of CLV in multi-service...
