Stremersch, Stefan; Sood, Sood, A. - Erasmus Research Institute of Management (ERIM), … - 2010
customers, and new market leaders. This paper examines the deviation among reviews of a technology’s performance and its …) from 1982 to 2007, the authors find that: (1) there exists vast deviation among reviews of technology performance leading … performance and, (4) both higher technology performance and a higher deviation affect sales positively, also when one controls for …