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Time-Series Models in Marketing
Franses, Philip Hans; Dekimpe, Dekimpe, M.G.; Hanssens, … - Erasmus Research Institute of Management (ERIM), … - 2006
Marketing data appear in a variety of forms. An often-seen form is time-series data, like sales per month, prices over … review a few of these, focusing in particular on domains that have received considerable attention in the marketing …
Persistent link: https://www.econbiz.de/10010837477
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Visualizing attitudes towards service levels
Franses, Philip Hans; Lam, Lam, K.Y.; van de Velden, … - Erasmus Research Institute of Management (ERIM), … - 2011
To assess the attitudes with respect to the quality of banks’ service levels, we use survey data amongst more than 250 Chief Financial Officers (CFOs) of a range of Netherlands-based companies. These companies range from small to very large (including multinationals as Philips and Shell)...
Persistent link: https://www.econbiz.de/10010837589
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Estimating duration intervals
Franses, Philip Hans; Vroomen, Vroomen, B.L.K. - Erasmus Research Institute of Management (ERIM), … - 2003
Duration intervals measure the dynamic impact of advertising on sales. More precise, the p per cent duration interval measures the time lag between the advertising impulse and the moment that p per cent of its effect has decayed. In this paper, we derive an expression for the duration interval...
Persistent link: https://www.econbiz.de/10010731552