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The Effect of Members' Satisfaction with a Virtual Community on Member Participation

Verhoef, Peter; Langerak, Langerak, F.; Verlegh, … - Erasmus Research Institute of Management (ERIM), … - 2003

The authors develop a four-dimensional scale to measure members' satisfaction with virtual communities. The dimensions consist of members' satisfaction with member-member interactions, organizer-member interactions, organizer-community interactions, and the community's site. Using a sample of...

Persistent link: https://www.econbiz.de/10010731172

Purchasing complex services on the Internet; An analysis of mortgage loan acquisitions

Donkers, Bas; Verhoef, Peter; Franses, Philip Hans; … - Erasmus Research Institute of Management (ERIM), … - 2003

In contrast to, for example, books and compact discs, the number of complex services offered on the Internet is still … the Internet. We therefore focus on online purchases of complex services, paying special attention to the determinants of …, which offers services like mortgage loans and insurances on the Internet. This data contains, besides clickstream data, also …

Persistent link: https://www.econbiz.de/10011067468

Knowledge Sharing in Non-Knowledge Intensive Organizations: When Social Networks do not Matter?

van der Capellen, van der Capellen, J.; Koppius, … - Erasmus Research Institute of Management (ERIM), … - 2011

Considerable attention has been paid to the network determinants of knowledge sharing. However, most, if not all, of the studies investigating the determinants of knowledge sharing are either focused on knowledge-intensive organizations such as consultancy firms or R&D organizations, or...

Persistent link: https://www.econbiz.de/10010837475

Time-Series Models in Marketing

Franses, Philip Hans; Dekimpe, Dekimpe, M.G.; Hanssens, … - Erasmus Research Institute of Management (ERIM), … - 2006

Marketing data appear in a variety of forms. An often-seen form is time-series data, like sales per month, prices over the last few years, market shares per week. Time-series data can be summarized in time-series models. In this chapter we review a few of these, focusing in particular on domains...

Persistent link: https://www.econbiz.de/10010837477

Consumer Acceptance of Recommendations by Interactive Decision Aids: The Joint Role of Temporal Distance and Concrete vs. Abstract Communications

dellaert, benedict g.c.; Koehler, Koehler, C.F.; … - Erasmus Research Institute of Management (ERIM), … - 2010

Interactive decision aids (IDAs) typically use concrete product feature-based approaches to interact with consumers. Recently however, interaction designs that focus on communicating abstract consumer needs have been suggested as a promising alternative. This article investigates how temporal...

Persistent link: https://www.econbiz.de/10010837488

Cognitive and Affective Consequences of Two Types of Incongruent Advertising

Loef, J.; Verlegh, Verlegh, P.W.J. - Erasmus Research Institute of Management (ERIM), … - 2002

In this study, Heckler & Childers' (1992) two-dimensional conceptualization of incongruity is employed and related to the different schemas that consumers use in ad processing. Consumers can relate advertising to expectations about ads for the product concerned from the ad schema or to...

Persistent link: https://www.econbiz.de/10010837501

How The Impact Of Integration Of Marketing And R&D Differs Depending On A Firm?s Resources And Its Strategic Scope

Leenders, Leenders, M.A.A.M.; Wierenga, Wierenga, B. - Erasmus Research Institute of Management (ERIM), … - 2002

Increasing the integration of marketing and R&D is widely recognized as an approach to improve the new product performance (NPP) of companies. However, empirical evidence for the positive effect of integration on NPP, especially at the corporate level, is mixed. This study provides a...

Persistent link: https://www.econbiz.de/10010837504

Contagion and heterogeneity in new product diffusion: An emperical test

Stremersch, Stefan; van den Bulte, van den Bulte, C. - Erasmus Research Institute of Management (ERIM), … - 2003

Marketing researchers often assume that innovation diffusion is affected by social contagion. However, there is increasing skepticism about the importance of contagion and, as has long been known, S-shaped diffusion curves can also result from heterogeneity in the propensity to adopt. To gain...

Persistent link: https://www.econbiz.de/10010837509

Perceptual maps: the good, the bad and the ugly

Groenen, Patrick; Gower, Gower, J.C.; van de Velden, … - Erasmus Research Institute of Management (ERIM), … - 2010

Perceptual maps are often used in marketing to visually study relations between two or more attributes. However, in many perceptual maps published in the recent literature it remains unclear what is being shown and how the relations between the points in the map can be interpreted or even what a...

Persistent link: https://www.econbiz.de/10010837516

Suboptimality of Sales Promotions and Improvement Through Channel Coordination

Wierenga, Wierenga, B.; Soethoudt, Soethoudt, H. - Erasmus Research Institute of Management (ERIM), … - 2002

This paper deals with sales promotions in the form of consumer price discounts in fast-moving consumer goods. First, we show analytically that suboptimality is to be expected with respect to the size of the consumer price discount. This is due to the separate decision making of the retailer and...

Persistent link: https://www.econbiz.de/10010837519

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